Red Sea Astrarium Preliminary Planning

Aqaba, Jordan

Project Description

PFA was engaged by a design joint venture to prepare an investment potential analysis and business model overview of a potential attraction resort in Aqaba, Jordan. As the concept was not yet defined, Pro Forma played a critical role in defining a hybrid operating model, which involved a mix of a la carte experiences and pay-one-price packages.

Project Details

  • Client Rubicon/Callison
  • Date September 23, 2013
  • Tags Attractions
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