Services
The Entertainment and Resorts practice offers services for integrated resorts, theme parks, casino gaming, dining, retail and entertainment (RD&E) centers, branded attractions, museums, and visitor destinations of all types. Our Economic Master Planning practice focuses on advisory services for traditional land use development including urban mixed-use, large scale master plans, retail and other site specific development. Services common to both practice areas include Market Analysis, Financial Feasibility, Impact Studies, and Appraisal services.
Market Analysis
Financial Feasibility
Pro Forma Advisors provides developers and planners with market-driven analysis of their opportunities. We combine innovative tools and techniques with detailed data and trend analysis to evaluate a given concept in the context of market conditions. We review these conditions through a rigorous analytical framework and provide demand and performance projections for the given opportunity.
Pro Forma uses the Market Analysis to establish physical planning recommendations in order to present a full picture of project economics to potential partners and investors. The Financial Feasibility uses a core financial model based on projections, market intelligence, and industry benchmarks. The benefit of this approach is that it can be used to develop a rapid understanding of a Project’s fundamental economic feasibility and to present the key assumptions relative to market and industry standards.
Impact Analysis
Appraisal Services
The Impact Analysis uses Market Analysis and Financial Feasibility findings to provide an estimate of the increase in direct and indirect economic activity generated by the Project’s construction and annual operations. Job creation is also estimated, including jobs generated directly by the Project and indirectly induced by increased economic activity. Primary direct tax benefits can also be presented based on the specific tax regime of the Project location. The fiscal impact analysis can communicate a project’s true value to the public sector, helping to ensure that a project is beneficial to its community and, where appropriate, that reasonable development incentives may be justifiable.
Pro Forma Advisors’ appraisal practice is focused on entertainment/recreation properties including theme parks, family entertainment centers, water parks, cinemas, amphitheaters, golf courses, and other recreational attractions. The firm’s extensive experience related to market feasibility/financial consulting for commercial recreation projects provides the foundation for appraising these highly specialized land uses. Appraisals for entertainment/recreation properties are conducted for a variety of reasons including asset acquisition/disposition, debt financing, property assessed valuation, eminent domain, and other valuation purposes.