Casinos
Pro Forma Advisors’ experience in the gaming sector has involved analysis of gaming expansion into new and existing markets, including project feasibility, sizing, and special regulatory considerations. Pro Forma Advisors are also a leading expert in integrated resort as well as the amenities and attractions that support casino resort destinations. Clients include major international commercial gaming operators (Caesars, MGM Resorts, Melco Crown, Paradise Casino), regional domestic operators (Binion, Boyd Gaming, Pinnacle, Argosy), and Tribal Nations.
Project Experience
Location: Cherokee, North Carolina
Client: Eastern Band of Cherokee Indians
Planning Services: Market and Financial Analysis
Principals of Pro Forma Advisors conducted a feasibility analysis for the Eastern Band of Cherokee Indians, in connection with master planned expansion of the tribe’s successful Harrah’s Cherokee Casino in North Carolina. Given the scale of the existing day trip market and success of the on-site hotels, the analysis focused on a potential casino hotel expansion at the property.
Location: San Jacinto, California
Client: Soboba Band of Luiseno Indians
Planning Services: Market and Financial Analysis
Pro Forma Advisors evaluated market and financial feasibility, as well as economic impact, of a new gaming facility, casino hotel, and ancillary development which will replace the existing Soboba Casino and complement the adjacent County Club at Soboba Springs in San Jacinto, California. A key aspect of the study was to help “right size” the project based on the market-supportable scale of the core gaming opportunity, and to determine the level of warranted investment to achieve the desired return on investment. The new hotel and facility opened in early 2019.
Location: Japan
Client: Sega Sammy
Planning Services: Market and Financial Analysis
Pro Forma Advisors were engaged to explore the potential of the Japanese gaming market, leading up to the national government’s authorization of a legal gaming industry. The analysis evaluated the revenue and earnings potential of Japanese integrated resort that would compete with Singapore, Korea, Macau, and the Philippines. Pro Forma Advisors reviewed overall market metrics, including the size, performance, and profitability analysis of benchmark markets. Pro Forma Advisors provided further review of junket operations, and prepared visitor projections and a market capture analysis that were used in the Client’s planning process.