Museums/Cultural
Pro Forma Advisors have performed a number of assignment in the cultural sector for private and public non-profit clients in market analysis and business planning for their museum and cultural attraction projects. Internationally recognized clients include National Geographic, The Whitney Museum, and the American Museum of Natural History.
Project Experience
Location: Confidential, Italy
Client: National Geographic
Planning Services: Market and Financial Analysis
Pro Forma Advisors assisted National Geographic in evaluating the market demand and earnings potential for proposed National Geographic attraction projects at select market locations in Italy. The assignment included attendance projections, pricing and per capita revenue estimates, and the development of a pro forma cash flow model.
Location: New York, New York
Client: The Whitney Museum
Planning Services: Market Analysis and Conceptual Planning
Principals of Pro Forma Advisors assisted New York City’s Whitney Museum of American Art in evaluating attendance potential and physical program sizing for the institution’s downtown location in the Meatpacking District. Designed by architect Renzo Piano, the 200,000-square-foot facility opened successfully in 2015. The analysis was conducted prior to the Whitney’s commitment to the project and included a market-penetration based analysis of attendance
Location: Philadelphia, Pennsylvania
Client: The Producers Group
Planning Services: Business Plan
Pro Forma Advisors was retained by the Producers Group to review Historic Philadelphia’s in-process business plan document for the new Lights of Liberty Show in Historic Philadelphia. An outdoor show offered in historic downtown Philadelphia, the Lights of Liberty show combines theater and audio-visual art with the interpretation of history. The new show is intended as a ground-up re-imagination of the original 1999 show. The business plan review focused on identifying key risks and assumptions to support subsequent feasibility-level analysis.